30 Apr · Mei-Ling Tan
The shelf is the original recommendation engine
Translating bookseller instinct into ranking signals without flattening it into bestseller lists.
41 min24.6k
Overview
What Chapter & Co. does
Chapter & Co. builds recommendation and inventory tooling for independent bookshops, plus a consumer discovery app serving 1.2 million monthly readers across Southeast Asia.
The company grew out of a decade behind a bookshop counter. Its first algorithm failed because it flattened bookseller instinct into bestseller lists; the current product keeps human curation in the ranking loop and is sold through a free tier that became the entire acquisition channel.
- Founded
- 2019
- Team
- 34 people
- Headquarters
- Singapore
- Industry
- Book technology
- Website
- chapterand.co
1.2M
monthly readers
Footprint
Locations
3 offices · 34 people mapped
Singapore
Singapore
Head office & engineering
21 peopleSince 2019Kuala Lumpur
Malaysia
Bookshop partnerships
7 peopleSince 2021Manila
Philippines
Support & onboarding
6 peopleSince 2024
The people
Related entrepreneurs
On demand
Past interviews
Next on air: Sat 5 Sep · 12:00 GMT
18 Jan · Mei-Ling Tan
Our first 100 bookshop customers
Door-to-door sales in Singapore and Kuala Lumpur, and the retention lesson from month three.
35 min14.2k